iPhone 17, 17 Pro, and 17 Pro Max launched at Apple’s ‘Awe Dripping Event 2025’. Apple also introduced iPhone Air, AirPods Pro 3 as well as Apple Watch models. The event was filled with new designs, better performance, and AI-powered features.
Pre-orders start globally on September 12, while Indian buyers can purchase these devices from September 19 with official sales beginning nationwide.
iPhone 17: New Features and Specifications
Apple introduced the iPhone 17 as its new base model. It runs iOS 26 and is powered by the latest A19 chip. Apple claims that it delivers faster speed as well as smarter performance. It features a 6.3-inch Super Retina XDR OLED display. This display now supports ProMotion with 120Hz refresh rate for smooth scrolling.
The iPhone 17 display also provides 3,000 nits peak brightness. It comes protected with upgraded Ceramic Shield 2 for stronger durability. It supports an always-on display and is IP68 rated.
This ensures better protection against dust and water in daily use. The design is sleek and comes in lavender, sage, white, black as well as mist blue colours.
iPhone 17 Camera and Performance
The iPhone 17 features a 48MP Fusion main sensor. This sensor supports sensor-shift OIS and doubles as telephoto. It also includes a 48MP Ultra-Wide camera for macro photography. The selfie camera now supports Center Stage for automatic framing. This makes video calls smoother and more interactive across all platforms.
Powered by the A19 chip, the iPhone 17 is 40 percent faster than the iPhone 16. It features a 16-core Neural Engine for AI features. Apple Intelligence powers smarter experiences across the system. The battery offers eight hours more life than before. With fast charging, a 10-minute charge gives eight hours usage.
iPhone 17 Pro and iPhone 17 Pro Max
The Pro models came with the most powerful upgrades. Both the iPhone 17 Pro and Pro Max use the new A19 Pro chip. These models include titanium frames which improve durability while reducing weight. Apple has also upgraded camera systems with support for ProRAW. Users can now record 8K videos with professional-grade clarity.
The iPhone 17 Pro starts at 256GB storage, going up to 1TB. The iPhone 17 Pro Max goes even further, offering 2TB storage capacity. It also introduces Apple’s longest-ever optical zoom at 6x. These features make the Pro models perfect for professionals and creators. Prices in India begin at Rs 1,34,900 for Pro and Rs 1,49,900 for Pro Max.
iPhone Air: The Slimmest iPhone Ever
Alongside the iPhone 17 series, Apple launched iPhone Air. It is Apple’s lightest and slimmest iPhone yet. The phone features a 6.5-inch Super Retina XDR display with ProMotion. It runs on the A19 Pro chip, making it more powerful. The camera system includes three lenses, with one 48MP main sensor.
The iPhone Air is designed to fit between iPhone 17 and Pro models. It offers premium performance at a slimmer size. Storage starts at 256GB and goes up to 1TB. In India, iPhone Air starts at Rs 1,19,900. Pre-orders begin September 12, with deliveries starting September 19 worldwide.
AirPods Pro 3: New Audio Upgrades
Apple refreshed its premium earbuds after two years. The new AirPods Pro 3 brings improved design and fit. They now include heart-rate tracking during workouts. Another major feature is Live Translation for global communication. Users can now converse across different languages in real-time.
Noise cancellation is also improved, now twice as effective. Battery life extends up to eight hours with ANC enabled. The AirPods Pro 3 are priced at Rs 25,900 in India. They will be available from September 19 across all Apple outlets.
Apple Watch Updates: Series 11, Ultra 3, SE
Apple Watch Series 11 introduced new health-focused features. It comes with a Hypertension alert, Sleep Score tracking, and full Apple Intelligence support. The watch also brings 5G connectivity for faster communication. The battery now lasts longer, with support for a full day’s use.
The Apple Watch Ultra 3 is a rugged model. It features a 49mm titanium case and a brighter LTPO OLED Retina display. Brightness goes up to 3,000 nits for outdoor visibility. Battery life reaches 42 hours normally, or 72 hours in Low Power Mode.
The Apple Watch SE also received important updates. It now has an Always-On Retina Display and temperature sensing. Powered by the S10 chip, it retains crash detection and Family Setup. Priced at Rs 29,900, it is the entry-level choice.
Accessories and MagSafe Battery Pack
Apple introduced new accessories with the iPhone 17 lineup. A slim 1mm clear case was made for the iPhone Air. The iPhone Pro series now has TechWoven cases with multi-yarn textures.
New silicone cases also arrived in fresh colour options. A crossbody strap was also introduced for iPhones, offering stylish hands-free use.
The MagSafe battery pack returned this year with more power. It is now optimised for iPhone Air and delivers 40 hours of extra battery life. These accessories provide style, safety, and convenience for Apple users.
Apple’s ‘Awe Dripping Event 2025‘ highlighted innovation across all categories. iPhone 17, 17 Pro, and Pro Max delivers faster performance, stronger cameras, and longer battery life. iPhone Air introduced a slimmer, lighter design with powerful performance.
AirPods Pro 3 and Apple Watch models brought smarter health and communication features. With new accessories and MagSafe support, Apple’s ecosystem became stronger. Pre-orders open September 12 worldwide.
