Apple’s most awaited September event is finally here with the launch of the iPhone 17 lineup. The “Awe Dropping” showcase at Apple Park starts tonight at 10:30 PM IST. Alongside the new iPhones, Apple is expected to announce Apple Watch Series 11, upgraded AirPods, and other exciting surprises designed to enhance the complete Apple ecosystem.
Apple Event 2025 Live: Watch it Here
Users that are desperate to watch the Apple Event 2025 live can use this link to witness the iPhone’s brand new models.
Apple iPhone 17 Design Upgrades
23”35 PM IST
Apple CEO Tim Cook took the stage and took off the “Awe- Dropping” Showcase. The event starts off with the introduction of the AirPods Pro 3. Cook highlights that it will deliver realtime magic by placing them at the center of Apple’s ecosystem.
22:36 (IST): Tim Cook introduces AirPods Pro 3
Tim Cook reveals the new AirPods Pro 3 with a redesigned liquid glass UI, advanced biometric sensors, and improved sound quality. He emphasizes Apple’s mission to create technology that cares for users, calling AirPods Pro a leap toward next-generation hearing functionality.
22:39 (IST): AirPods Pro 3 gets real-time translation
Apple unveils real-time translation for AirPods Pro 3. Each phrase is translated instantly, with translations displayed on iPhone screens and even read aloud. When both speakers wear AirPods, conversations become seamless across languages. Apple says this is powered by advanced computational audio models. The design is also optimized for the perfect fit, even during the intense workouts.
22:42 (IST): AirPods Pro 3 fitness capabilities
Apple introduces advanced fitness features in AirPods Pro 3. Equipped with a custom-built heart monitor, the earphones offer precise heart rate tracking powered by on-device AI models. They are capable of tracking over 50 workout types and provide real-time metrics like heart rate and calorie count. The new Workout Buddy, powered by Apple Intelligence, creates a more personalized training experience.
AirPods Pro 3 availability and price
The AirPods Pro 3 are available for pre-order today and will go on sale starting September 19. The global price is set at $200, while India pricing is yet to be announced.
AirPods Pro 3: Key Specifications
- Hearing Aid Mode with support for hearing tests and protection.
- Heart Rate Sensor with precise activity tracking.
- Live Translation for real-time multilingual conversations.
- iOS Workout Experience with tracking for 50+ workouts.
- Extraordinary Sound Quality with world’s best Active Noise Cancellation.
- Battery Life: 8 hours (ANC on), 10 Hours (Transparency + hearing Aid).
- Durability: IP57 dust and water resistance.
- Eco-friendly: 65% recycled plastic in the case.
- Design: Best-fitting AirPods ever, optimized for comfort.
22:49 IST: Apple Watch saves lives
Apple starts the show with an emotional video showcasing real life stories. From detecting strokes to rescuing stranded users in remote areas. The company emphasises how the watch has transformed lives by blending technology with care. The video highlights fitness journeys and emergency responses powered by the apple watch.
22:55 PM IST: Apple Watch Series 11 Introduced
Apple now unveiled the Apple Watch Series 11 that runs on WatchOS 26 with a new liquid glass interface. Its latest model has health features, adding enhanced tools for heart health and sleep tracking. The company positions it as its most comprehensive hea;lth-focused smartwatch yet. As it comes with more capabilities integrated directly to the device.
22:51 (IST): First official look at Apple Watch Series 11
Apple reveals the Watch Series 11 with WatchOS 26. It now offers a sleep score, hypertension notifications, and expanded heart health monitoring. Apple emphasizes a 24-hour battery life and eco-friendly design made with 100% recycled aluminum.
Apple Watch Series 11: Key Specifications
- Vitals & Sleep Score: Advanced health monitoring with deeper insights
- Heart Health: ECG, irregular rhythm alerts, and hypertension notifications
- WatchOS 26 with Liquid Glass for smoother visuals
- Durability: 2x more scratch-resistant glass
- Material: 100% recycled titanium and aluminum cases
- Connectivity: 5G support with faster, more reliable performance
- Gestures Support for easier control
- Battery Life: 24 hours on a single charge.
- Fast Charging for quick top-ups.
- Design: Thinnest Apple Watch ever with new Space Gray option.
- Extra Features: Smart Stack hints, Live Translation, Workout Buddy integration, and Notes app.
Apple Now Comes Live With iPhone 17 with More Upgradation
The iPhone 17 comes live with stunning design, durability as well as design. It features the ceramic shield 2 that offers 3 times more stretch resistance. It comes along with a new Apple coating and a seven-layer anti-reflective finish to reduce glare.
The all new iPhone 17 boasts a 6.3-inch ProMotion display with a 120Hz refresh rate, dropping to 1Hz in always-on mode for better power efficiency. It is powered by A19 Chip which is built on a 3nm process. It includes a 6-core CPU, 5-core GPU, and enhanced neural engine. The company has also improved memory bandwidth for smooth multitasking and for the apps that come with heavy graphics.
It comes with 5 stunning colours such as: lavender, sage, mist, blue, and black. Apple positions this model as its most durable, powerful, and efficient iPhone yet.
iPhone 17: Key Specs
- Display: 6.3-inch ProMotion, up to 120Hz, 3000 nits peak brightness
- Durability: ceramic shield 2 with 3 times more accurate scratch resistance
- Performance: A19 chip with 6-core CPU, 5-core GPU, and neural engine
- Storage: Starts at 256GB
- Camera: 48MP main + 12MP with 2x telephoto (dual photo system)
- Front Cam: center stage oriented selfie camera.
- Battery: all day fast with wired charging capabilities.
- Design: new apple coating, 30% recycled content and action button with camera control.
- Colours: Levander, Sage, Mist, Blue and Black.
- Software: Apple intelligence integration with AI Capabilities
23:16 (IST): Iphone 17 AIR Comes Live for the very First Time
Apple now unveils their first ever slimmest smartphone till date, the All New iPhone 17 AIR. Despite the “impossibly thin” design, the Air is larger than many models in the lineup. Apple has optimized power efficiency with iOS 26 Adaptive Power, ensuring battery life remains strong even with its slim profile.
23:20 IST: iPhone 17 Air camera specs
The all new iPhone 17 AIR boasts a 48MP fusion main cam with f/1.6 aperture, 26mm focal length, 2μm quad pixel, and sensor-shift OIS. It is paired with a 12MP 2x telephoto lens with f/1.6 aperture, 52mm focal length as well as 100% focus pixels for sharp images.
iPhone 17 Air: Key Specifications
- Design: Slimmest iPhone yet, larger body size
- Display: 6.3-inch ProMotion with adaptive refresh rates
- Performance: A19 chip + iOS 26 with Adaptive Power
- Cameras:
- 48MP Fusion Main (f/1.6, 26mm, 2μm quad pixel, OIS)
- 12MP 2x Telephoto (f/1.6, 52mm, 1μm pixel, OIS)
- Battery: Optimized through Adaptive Power despite slimmer build
- Durability: Ceramic Shield 2 protection
- Colors: Lavender, sage, mist, blue, black
iPhone 17 Pro Introduced: Apple’s Most Powerful Pro Models Yet
Apple has now come far and have now showcased their all time powerful pro variants yet: The iPhone 17 Pro and iPhone 17 Pro Max. Both come with excellent thermal and battery upgrades along with Apple’s specially designed Vapor Chamber. This chamber is laser-welded curated with an aluminium chassis. This innovation significantly improves the dissipation of heat. This is perfect if one is a gaming freak and use the device for heavy gaming purposes.
Key Specs of iPhone 17 Pro Variants
- Thermal Management: Apple’s specially designed welded chamber directly to chassis.
- Battery: largest battery til date which is around 5,000mAh (more than any other iphone variant)
- Performance: Optimized with A19 Pro Chip along with Apple Intelligence.
- Design: Premium aluminium build with advanced coding system.
- Efficiency: Advanced ios26 adaptive power ensures longer sustained usage.
- Targeted User Base: Gaming enthusiasts, power users as well as professionals who need intensive performance.
iPhone 17 Pro and Pro Max: Camera Specs
Apple now closes the presentation ceremony with the roundup of iPhone 17 pro and Pro max’s camera specification. Here’s what we get in both pro and pro max variants:
Camera Upgrades
- All the 3 Cams featured on the Pro and Pro Max are now 48MP which is happening for the very first time.
- It allows more detailed images, more zoom ranges as well as professional grade flexibility.
- The all new telephoto camera now sits on an extended plateau that enhances long range photography.
Advanced Video Power
- Full support for the ProRep RAW Capture
- Genlock Integration for the precise video synchronisation.
- It is ideal for film makers working with HDR video
Note: The entire Apple Event 2025 was filmed by using iPhone Pro Max camera.
Pricing (As per the United States):
- iPhone 17: $799
- iPhone 17 AIR: $999
- iPhone 17 Pro: $1099
- iPhone 17 Pro Max:$1199
This was the final slide we witnessed on the Apple Event 2025 and with a prompt about pre-ordering (starts on 9th September 2025) the sale will begin on 25th of September 2025. All the pricing was shared as per United States currency and Indian prices and for other countries will also be revealed soon.
