Google Business Profiles launches ‘What’s Happening’ feature for restaurants. This update helps food places show updates more easily.
Users can see events, deals, and offers quickly. These updates appear right on top of the profile. It gives more reach and customer attention. This is a smart way to boost online presence.
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Google Business Profiles Launches ‘What’s Happening’ Feature
Google has started a new tool called ‘What’s Happening’. It is made for food and drink businesses. Restaurants and bars can now post special updates. These posts will be seen at the top. The updates may include deals, offers, or events. For example, “Live Music on Saturday” or “Today’s Special”.
These posts are shown on Google Search results. Soon, they may also appear on Google Maps. This makes it easier to catch customer attention. The goal is to show real-time updates easily. The feature is built for fast and simple engagement. People can find current offers while searching on Google.
This is great for businesses needing fast promotion. It puts updates right where users can see. That means more visibility and more visits. Customers like knowing what’s happening right now. This tool brings that information right in front.
How to Use This New Feature on Google
To use this feature, restaurants must follow simple steps. First, share updates using Google Posts in the profile. These updates should talk about events, offers, or specials. They must be timely and short updates for users.
Second, connect your social media accounts to Google. This includes Facebook, Instagram, and even X (Twitter). Once linked, your posts will sync automatically. Google will collect updates and show them on your profile.
That means you don’t have to post twice. You can post on Instagram, and Google will show it. It saves time and brings more visitors too. Your special deals or events get noticed quickly. This makes marketing easier and faster for owners.
Google wants updates to be fresh and regular. So, keep posting daily or weekly specials. This way your profile always shows active updates. Customers love current and active business profiles. It helps them decide where to eat or drink.
Who Can Access This Feature Right Now
This feature is not yet available to everyone. Google launched it for some countries only. These include the US, UK, Australia, Canada, and New Zealand. The feature is also only for mobile users now.
It is made only for single-location businesses at this time. So, if your business has one location, you qualify. Chains or multi-location restaurants will have to wait. This gives small local places a good chance to grow.
If you run a small bar or café, use it. It helps you stay ahead of the local competition. Google wants to support local food and drink outlets. It gives them more power to promote quickly.
Lisa Landsman from Google shared this update on LinkedIn. She said the feature helps boost customer engagement fast. It shows updates right where people search daily. This helps food places get more walk-in traffic.
Google Business Profiles launches ‘What’s Happening’ feature to help restaurants. This feature shows daily updates, offers, and events clearly.
It appears at the top of business profiles. It supports Google Posts and social media syncing. Right now, it is available in five countries. It works only for mobile and single-location businesses. It is a great tool for local promotion.
