Instagram keeps changing how we talk to friends. It adds new features that are fun to use. One such feature is called Instagram Blend Feature.
It helps users enjoy Reels together in DMs. If you’re confused about it, don’t worry. Learn how to use Instagram Blend feature in easy steps.
also read: Instagram Launches Video Editing App Edits for Creators
What is Instagram Blend Feature on Instagram?
Instagram Blend is a new way to share Reels. It lets you and friends see similar content. It creates one shared feed inside your Instagram DMs. This feed shows Reels both users might like. Instagram chooses these based on your past activities. You’ll only see what suits your taste.
This feature lives inside the message section of Instagram. Tap the smiley icon next to the call icon. Once you tap, it sends an invite to your friend. If your friend accepts, the Blend feed starts. You both will now see a shared set of Reels. These Reels are from both of your algorithms.
You will enjoy videos your friend normally watches. At the same time, they can see yours too. This allows both of you to share interests easily. For example, you may love cooking videos. Your friend might like dance or fitness clips. With Blend, both get to watch what the other sees.
Adam Mosseri, the Instagram head, shared this feature update. He said Blend helps friends connect better. According to him, this makes DMs more fun. The feature was tested in March with a small group. It is now being rolled out globally. Every chat can have a different Blend.
How to Use Instagram Blend Feature Step-by-Step
Want to try Blend with your friend? Follow these steps:
- Open your Instagram app and go to DMs.
- Tap on any chat with a friend or group.
- Look for the smiley face icon at the top.
- Tap it to start the Blend invite process.
- Your friend must accept the Blend invite.
- Once they do, the shared Reel feed appears.
- Watch and reply to the same Reels together.
Each DM will have its own unique Blend feed. If you start Blend in a new group, it’s different. Reels shown are based on your chat activities. It also depends on what you both like watching.
The Blend feed refreshes every day with new videos. This keeps the experience fresh and interesting. You won’t see the same Reels again and again. You will always find something new to react to.
You can also comment on Reels in the Blend. This helps start conversations about shared interests. Like saying, “Wow, this recipe looks amazing!” Or, “This skateboard trick is super cool!” Sharing becomes more fun this way.
Why Instagram Introduced the Blend Feature
Instagram noticed most users now share Reels in DMs. People rarely post photos or videos to the main feed. They prefer sharing privately with friends. This trend was growing fast on Instagram. So the platform created Blend to support this.
Instagram already had a way to see friends’ liked Reels. But it was hard to find and not very engaging. Blend improves this idea in a smarter way. It lets you actually see your friend’s feed. You don’t need to ask them what they watch.
Now, your algorithm is like your personality. It shows what content you enjoy every day. With Blend, you are showing your personal side. You are revealing your likes and tastes. This is a new kind of sharing on Instagram.
Instagram wants users to spend more time on Reels. Reels generate money through ads for Instagram. The more people send Reels, the more Instagram benefits. Blend helps increase Reel sharing and interactions.
Also, this works well with Gen Z users. They don’t like showing perfect photos anymore. They prefer being real, weird, or funny. Sharing crazy or surprising Reels is now the trend. Blend supports this new type of fun sharing.
There are many kinds of Reels you may see. Some are useful like recipes or fitness clips. Others are totally weird or unexpected. Like a funny dance in a supermarket aisle. Or a confusing clip that makes you laugh hard.
Many people call these “mythical Reel pulls.” These are the Reels that feel legendary. Users love showing off their algorithm this way. Blend lets you proudly say, “Look what I got!” It’s more real than just sharing a photo.
As We Conclude
Instagram’s Blend feature is more than a simple sharing tool. It connects friends through fun, personalized Reels. It’s easy to use and brings daily joy.
You see your friend’s world, and they see yours. Now that you know how to use Instagram Blend feature, start blending today. Share laughs, moments, and weird Reels with friends now.
