iPhone 17, 17 Air, 17 Pro, 17 Pro Max prices leaked out ahead of Apple’s September 9 “Awe Dropping” event. Different reports suggest stable pricing for some models, while others may see increases due to storage upgrades.
Apple could also announce Apple Watch updates and AirPods Pro 3 during the launch showcase. Expectations are very high this year.
iPhone 17, 17 Air, 17 Pro, 17 Pro Max Prices Leaks Out: Base Predictions
Apple will launch the iPhone 17 series on September 9. The lineup includes iPhone 17, iPhone 17 Air, iPhone 17 Pro, and iPhone 17 Pro Max. Both TrendForce and JPMorgan have shared pricing predictions.
TrendForce expects the base iPhone 17 to stay at $799. This is the same entry price as last year. The model will keep 128GB storage, making it affordable. JPMorgan also agrees Apple may not raise this segment.
The iPhone 17 Air is a replacement for the Plus model. TrendForce suggests it could begin at $1,099. JPMorgan, however, sees it starting between $899 and $949. Analysts believe its slim design may justify a $50 extra cost.
TrendForce expects the iPhone 17 Pro to start at $1,199. It will begin with 256GB storage, double last year’s capacity. JPMorgan predicts $1,099 but confirms the higher storage base. This explains the pricing jump compared to iPhone 16 Pro.
The iPhone 17 Pro Max could start at $1,299, according to TrendForce. JPMorgan forecasts $1,199 for the Pro Max. Both firms agree on storage starting at 256GB. This eliminates the 128GB option from the Pro lineup.
iPhone 17, 17 Air, 17 Pro, 17 Pro Max: Storage Tiers
TrendForce has revealed a detailed breakdown for every model.
- iPhone 17: $799 (128GB), $899 (256GB), $1,099 (512GB)
- iPhone 17 Air: $1,099 (256GB), $1,299 (512GB), $1,499 (1TB)
- iPhone 17 Pro: $1,199 (256GB), $1,399 (512GB), $1,599 (1TB)
- iPhone 17 Pro Max: $1,299 (256GB), $1,499 (512GB), $1,699 (1TB)
The Air model skips the 128GB option completely. Pro models also start from 256GB, making them more premium.
The biggest hike comes with the iPhone 17 Pro. Its base model is $200 higher than iPhone 16 Pro. However, users receive double storage, giving better overall value.
The iPhone 17 Pro Max tops out at $1,699 for 1TB. That is $100 more than the iPhone 16 Pro Max with 1TB storage. This makes the 17 Pro Max Apple’s most expensive smartphone yet.
JPMorgan’s forecasts are slightly more conservative. They suggest Apple may hold pricing steady. According to them, Apple might avoid large increases and focus instead on features and design.
Event Highlights
Apple’s September 9 event is called “Awe Dropping.” The iPhone 17 lineup will be the main highlight. Industry analysts say Apple could also announce other products.
Reports suggest updates to the Apple Watch lineup. Apple may also unveil the AirPods Pro 3. These announcements could make the event more exciting for customers.
Apple’s strategy seems clear for the iPhone 17 series. The base model remains affordable for mass buyers. The Pro models move to higher storage, justifying higher pricing. The Air introduces a slim design, replacing the Plus.
Experts say this balance could help Apple. It keeps budget-conscious users interested while pushing premium buyers towards pricier Pro models. Apple maintains profits without losing demand in a competitive market.
Market Impact
Apple is facing strong competition in the global smartphone market. Rivals like Samsung, Google, and Chinese brands are introducing advanced features. Apple’s response is to combine stable pricing with meaningful upgrades.
Storage upgrades are seen as a key selling point. Many users now demand higher storage due to bigger apps and larger photos. By making 256GB the new standard for Pro models, Apple is meeting this demand.
The Air’s slim design could appeal to users who disliked the Plus model. By keeping its price flexible, Apple might attract a wider audience.
Overall, Apple’s pricing and design strategy may help sustain strong global demand. The combination of value and premium options could work well.
iPhone 17, 17 Air, 17 Pro, 17 Pro Max prices leaked out just before Apple’s September 9 launch. TrendForce predicts higher pricing for Pro models due to storage bumps.
JPMorgan, however, expects mostly stable prices across the lineup. The Air replaces the Plus with a slimmer design. Apple Watch and AirPods Pro 3 updates are also expected.
