Meta owned Threads testing video ads to help brands. This move will support businesses to grow online. Threads is now adding new ad formats for reach.
Video ads will show between normal posts in feed. This helps advertisers get more clicks and attention. Meta wants to make Threads better for marketing worldwide.
Meta Owned Threads Testing Video Ads in Feed
Meta has started testing video ads inside Threads feed. These ads appear between regular posts from users. The ads are labeled as “Sponsored” on top corner. People can like, comment, repost, or share ads. This makes ads look like normal content on Threads.
The video ads will support 16:9 and 1:1 ratios. They will open in full-screen when users tap. A floating action button will also be included below. This button will send users to the advertiser’s website. It helps businesses get more traffic and customers fast.
Only a small number of advertisers can test this. Meta did not share ad cost or frequency details. Threads first introduced ads in January this year. At that time, testing started in Japan and US. Last month, Meta allowed global brands to advertise too.
Now, with video ads, brands can engage better. Meta says this is a new way to grow. Advertisers using Meta Advantage+ will get auto-enabled ads. Manual Placement users will also see their ads active. Threads is slowly turning into a complete ad platform.
Threads Looks Similar to Instagram and X Now
Meta owned Threads testing video ads makes it advanced. The move makes Threads similar to X and Instagram. The platform now has 350 million active users monthly. Users are also spending more time on the app. There is a 35% increase in time spent.
Mark Zuckerberg shared this growth during April earnings call. Better content recommendations helped increase app usage fast. Meta wants to use this growth for ad success.
At the IAB NewFronts 2025 event, Meta shared updates. It introduced Threads video ads and other ad tools. These include new ad formats for Instagram Reels too. Meta is testing trending ads on most-watched Reels now. These ads will show next to popular creator videos.
This is similar to TikTok’s Pulse Suite ad solution. TikTok places ads near trending, event-based, or holiday content. Meta is trying to give advertisers the same type options. This makes Instagram and Threads more useful for advertisers.
More Video Tools Coming to Facebook and Instagram
Meta owned Threads testing video ads is just the start. Meta is also working on better video ad tools. A new feature called “Video Expansion” is launching soon. It will auto-stretch video frames on Facebook Reels. This creates a better native viewing experience for users.
Meta is also testing the “Trends” tool on Instagram. This tool will live inside the Creator Marketplace section. It helps advertisers find what’s trending right now easily. They can plan ads based on latest content trends.
Another tool is the Creator Marketplace API system. This helps brands connect with high-quality creators quickly. It saves time and makes campaigns more effective. With these tools, Meta is creating a full video ads network.
Threads video ads will now be a key product. With more users and features, it will attract advertisers. Simple tools and wide reach will help businesses succeed.
Meta owned Threads testing video ads is a big step. It will support global businesses to grow fast online. Threads is now a strong platform for advertisers worldwide. This video push will shape the future of social ads.
