Netflix is testing a new OpenAI-powered search tool. This feature helps users find shows by mood. It works better than normal keyword searches.
Users can try it on iOS in two countries. Netflix plans to test it in the US soon. Netflix is using AI to improve user experience.
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Netflix is Testing a New OpenAI-powered Search for Better Results
Netflix is trying a new AI search engine feature. This feature uses OpenAI’s smart technology for users. It allows users to search in a unique way. You don’t need to type actor names anymore. You can now type how you feel instead. For example, search for “I want a happy show.”
This mood-based search makes results more personal. It helps users who are confused or unsure. The feature is already live in Australia and New Zealand. It only works on iOS devices right now. It is not yet available for Android users.
Users must choose to test this feature manually. Netflix did not roll it out to everyone. It’s an “opt-in” feature during the trial phase. MoMo Zhou, a Netflix spokesperson, shared this update. Zhou confirmed the test in a statement to The Verge.
Netflix will expand the feature to the US soon. But there are no plans for global launch yet. Also, the feature will stay on iOS for now. It is in an early beta testing stage. Netflix wants feedback before expanding the tool.
This OpenAI-powered Search Allows Mood-Based and Specific Searches
This new feature is powered by OpenAI’s language tools. It can understand natural human language better than before. You can type full sentences to find content. For example, “I feel bored, suggest something interesting today.” It gives better suggestions than old search tools.
You don’t have to search by title or genre. The AI understands complex and creative user queries. It reads between the lines to suggest matches. The tool helps people get faster and smarter results.
This system is smarter than genre filters and categories. It recommends shows and movies matching your current feelings. The AI helps narrow down huge content choices easily. You get what you want without searching hard.
Netflix uses its huge library for this new tool. The search engine scans and finds matching titles quickly. This improves user satisfaction with better content discovery.
Netflix Has a Long History with AI and Innovation
Netflix has used AI for over 20 years now. It has always used AI in its recommendation system. That system shows titles based on viewing history. But now, Netflix is expanding AI even more.
Greg Peters, Netflix’s co-CEO, explained this approach. He said Netflix always looks at new technologies. The aim is to help both users and creators. AI can support storytellers with more helpful tools. It can also improve the overall user experience.
Netflix wants to use AI in responsible ways. The company says AI won’t replace human writers. Ted Sarandos, Netflix’s other co-CEO, confirmed this point. He said AI will support but not replace creators.
Netflix understands Hollywood’s fears around job losses. Many fear AI could replace creative professionals quickly. Netflix says it is sensitive to these concerns. It wants to balance progress and human talent carefully.
That’s why this AI search feature is optional now. The company wants to test slowly and learn more. They are calling it a “learn and listen” phase. Feedback will decide how the tool grows ahead.
OpenAI, which powers the tool, hasn’t commented yet. But the company’s role is key in this project. They provide the AI that understands natural language queries. This makes the search tool better than past systems.
Usually, Netflix launches new features to all users. But this time, the feature is limited and optional. This shows how carefully Netflix is handling AI changes.
Netflix is testing a new OpenAI-powered search engine. It helps users find content through mood and feelings. The feature is live in two countries for now. It works only on iOS devices during testing. Netflix plans to expand to the US next. This shows Netflix’s focus on using AI responsibly. The company wants feedback before a wider release.
