OpenAI Introduces Shopping Research in ChatGPT to make online shopping easier for everyone. The tool helps users find products using clear steps and simple choices. It works across devices and supports all major ChatGPT plans.
The feature uses trusted sources and smart questions to guide decisions. It aims to offer honest suggestions without paid influence. It supports users during busy holiday shopping seasons.
How the Feature Works
OpenAI Introduces Shopping Research in ChatGPT to give users a friendly shopping guide. The tool is available for free, Go, Plus, and Pro plan members. It also appears in ChatGPT Pulse for Pro users.
OpenAI offers nearly unlimited usage during holidays to support shoppers everywhere. The tool works smoothly on mobile, desktop, and web platforms.
Users can activate the feature by clicking the plus icon under the prompt box. The tool also turns on automatically when users ask shopping questions.
The process begins with a simple user prompt describing the desired product. More details help the tool build stronger search results fast. After the prompt, a large window appears asking short questions.
These questions cover size, color, budget, usage, and style preferences. The interface uses clear visuals and simple instructions to guide each step.
The tool studies all user inputs and creates a helpful product list. It may take a few minutes for specific or unusual requests.
Users can mark items as interested or not interested to improve accuracy. The tool then updates results by showing similar or better products. At the end, users see a clean visual list of items. Each item shows a product image, short details, and a link.
Users must visit merchant websites to complete purchases because ChatGPT does not handle checkouts for this tool.
What Makes It Different
OpenAI Introduces Shopping Research in ChatGPT to stand out in the growing AI shopping market. The release follows similar shopping tools launched by Google in its Gemini platform and AI Mode in Search.
To improve product discovery, OpenAI trained a special GPT-5 mini model for research tasks. This model collects information from trusted web sources and real user reviews.
Reddit opinions may rank higher than paid product promotions or sponsored posts.
The tool does not prioritize any website when sharing product links. It also does not earn affiliate commissions or track user purchases.
OpenAI said it avoids paid marketing and focuses on organic reviews. The tool works very well in detail-heavy categories like kitchen tools, electronics, appliances, beauty goods, home items, and outdoor gear.
OpenAI warns that the tool might show mistakes in product price or availability. It recommends checking retailer websites for exact details. Because the process may take time, simple tasks like price checks are better in the regular chat.
OpenAI said teaching the model to understand real reviews is difficult. The team knows it cannot be perfect, but it aims for trustworthy results.
OpenAI Introduces Shopping Research in ChatGPT to create a simple, honest, and guided shopping tool. It helps users find products using clear questions and trusted reviews.
The tool avoids paid influence and offers clean product lists with easy links. It supports shoppers well during busy seasons across many categories. While it may make small mistakes, it delivers strong and helpful research. It offers a friendly shopping experience for users everywhere.
