Zoho Arattai app is a Made-in-India messaging platform gaining worldwide attention. It grew fast after government endorsements and social media buzz. The app achieved a 100x surge in downloads.
Arattai offers texting, calling, file sharing, and unique features. With Android TV support and privacy-first design, it is attracting millions of new users globally.
Zoho Arattai App Features and Popularity
The Zoho Arattai app launched in 2021 but became famous in 2025. Union Minister endorsement made the app popular in India. It quickly became the most downloaded app on Google Play Store.
Main features include:
- Texting, voice calls, and video calls.
- File sharing with friends and groups.
- Multi-device access on up to five devices.
- Dedicated Android TV app for larger screen messaging.
The Android TV feature makes Arattai unique. Users can chat, share media, and make calls on television. This feature is missing in WhatsApp.
Zoho Arattai App vs WhatsApp
While both apps share basic features, the Zoho Arattai app adds more tools. It is designed to be light, smooth, and accessible for all users. WhatsApp is more resource-heavy and consumes higher data.
Differences include:
- Pocket Feature: Personal space for notes, photos, reminders.
- Meetings Tab: Users can plan and join meetings.
- Group Size: Arattai allows 1,000 members, WhatsApp allows 1,024.
- Channels and Stories: Similar to WhatsApp Status, but more flexible.
Arattai also supports Android, iOS, Windows, macOS, Linux, and Android TV. WhatsApp does not support Android TV yet.
Privacy and Security in Zoho Arattai App
Zoho Arattai app highlights a privacy-first foundation. Data is not shared with advertisers or third parties. The app promises to remain ad-free for all users.
Encryption details:
- WhatsApp offers complete end-to-end encryption for chats, calls, files.
- Arattai currently encrypts only calls, but plans to expand.
Even without full chat encryption, Zoho focuses on local storage. All data is kept in Indian servers. This appeals to users who prefer data protection within the country.
Zoho Arattai App vs WhatsApp
| Feature | Zoho Arattai App | |
| Multi-Device Access | Yes, up to 5 devices | Limited devices |
| Android TV Support | Yes | No |
| Pocket Feature | Yes | No |
| Meetings Tab | Yes | No |
| Group Members Limit | 1,000 | 1,024 |
| Ads | No | Yes (planned integration) |
| Encryption | Calls only (chats upcoming) | Full end-to-end |
| Data Servers | Located in India | Global servers |
Zoho Arattai app is emerging as a real WhatsApp competitor. Its Android TV support, Pocket feature, and lightweight design set it apart. Privacy-first policies make it trustworthy for users worldwide.
Although WhatsApp still leads with stronger encryption, Arattai is improving quickly. With rising popularity, endorsements, and Made-in-India appeal, the Zoho Arattai app could become a global messaging giant in the coming years.
