Google is bringing back YouTube Premium Lite plan for users. This plan is for those who want ad-free videos. It doesn’t include YouTube Music or other features. It is expected to launch in select countries.
These include the US, Australia, Germany, and Thailand. The aim is to provide a cheaper alternative to YouTube Premium.
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What is YouTube Premium Lite?
YouTube Premium Lite is an ad-free subscription plan. It is for users who do not need YouTube Music. The plan allows watching videos without interruptions. It includes access to podcasts and other content.
However, music videos will not be ad-free. Users must subscribe to YouTube Premium for that. The new plan is more affordable than the full version.
Google tested YouTube Premium Lite in 2021. It was introduced in some European countries. These included Belgium, Denmark, Finland, and the Netherlands. It was priced at €6.99 per month.
The plan allowed ad-free viewing on all YouTube apps. However, it lacked offline downloads and background playback. YouTube discontinued it in October 2023. The company wanted to refine its premium offerings.
Expected Pricing & Availability
Google is bringing back the YouTube Premium Lite plan soon. Reports say the company has been testing it. A YouTube spokesperson confirmed this to Bloomberg. The new plan is expected in selected countries.
These include the US, Australia, Germany, and Thailand. YouTube is working with partners to expand it further.
Pricing details are not officially confirmed yet. Some reports suggest an estimated price. It may cost around $8.99 AUD per month in Australia.
YouTube Premium in the US costs $13.99 per month. The new Lite plan is expected to be cheaper. It will be a good option for non-music content viewers.
In India, YouTube Premium has different pricing. The individual plan costs Rs 149 per month. A three-month subscription costs Rs 459. The yearly plan is available for Rs 1,490.
There are also family and student plans. The family plan costs Rs 299 per month. It includes up to five additional members. The student plan is Rs 89 per month. The new Lite plan may arrive later in India.
How YouTube Premium Lite Affects Users and Creators
The return of YouTube Premium Lite could impact creators. YouTube earns money through advertisements. Many YouTubers rely on ad revenue. When users choose ad-free plans, revenue distribution changes.
YouTube might focus more on subscriptions. This shift may change how creators earn money.
More users might prefer an ad-free experience. A lower-cost premium option will attract budget-conscious viewers. YouTube can gain more paid subscribers this way.
The new plan might balance ad revenue losses. It offers a good alternative for viewers and the company.
YouTube aims to provide better subscription choices. The Lite plan is for those who do not need extras. It gives them an affordable ad-free experience.
The company is testing different versions of this model. It wants to expand the service to more users. More details will be available after the official launch.
Google is bringing back the YouTube Premium Lite plan. The plan offers an ad-free experience at a lower cost. It does not include YouTube Music or other features.
The plan is expected in selected countries soon. It may also launch in India later. More details on features and pricing will come later. This move may reshape YouTube’s subscription model.
