Many people today use Instagram to share their lives. But sometimes, likes can create pressure or stress. Instagram now allows you to hide or unhide like counts on Instagram posts and reels easily.
This option helps you enjoy social media peacefully and focus on creativity. Here, I will explain everything about this useful Instagram feature.
also read: How to Use Instagram Blend Feature for Shared Reels Experience
How to Hide or Unhide Like Counts on Instagram Posts and Reels
Instagram gives you full control over how you view likes. You can hide or unhide like counts before or after posting.
You can also hide likes on others’ posts or reels you see. These steps are simple and quick, taking only a few seconds.
Hide Likes Before Sharing a Post or Reel
You can hide like counts before your post or reel goes live. Here’s how to do it step by step:
- Open the Instagram app and tap the + icon.
- Choose photos or videos you want to upload.
- Tap Next and edit your post if needed.
- Scroll down and tap Advanced settings.
- Find the section Like and view counts or Likes and plays.
- Toggle Hide like count on this post to turn it on.
- Go back and tap Share to publish your post or reel.
Once shared, people will not see your total likes. You can still check your likes privately using insights.
Hide Likes After Sharing a Post or Reel
You can also hide like counts for posts already published. The process is very easy and quick:
- Open your profile on Instagram.
- Tap on the post or reel you want to edit.
- Tap the three dots in the top right corner.
- Select Hide like count from the menu.
Now, the number of likes will not be visible to others. If you wish to show them again, repeat the steps and select Unhide like count on instagram.
Hide Likes on Other Users’ Posts and Reels
You can also hide like counts on other people’s content. This helps you avoid comparing your engagement with others. Follow these steps:
- Tap your profile picture in the bottom right.
- Tap the menu icon in the top right corner.
- Go to Settings and activity.
- Under What you see, select Like and share counts.
- Toggle on Hide like & share counts.
Once activated, you will not see numbers on others’ posts. Instead, you’ll see “Liked by [username] and others.” This feature only changes what you see, not what others see.
How to View Your Hidden Likes
Even if likes are hidden, you can still view them privately.
Method 1:
- Open your post or reel.
- Tap the three dots and choose Insights.
- You’ll see total likes and engagement metrics there.
Method 2:
- Open your post and tap the Liked by [username] and others text.
- You’ll see all users who liked your post.
Only you can see this like count. Others will not see it on your feed.
Why You Should Hide or Unhide Like Counts on Instagram Posts and Reels
Instagram’s like-hiding feature helps create a positive experience. It allows users to use the platform without stress. There are many reasons why you might want to hide or unhide like counts on Instagram posts and reels.
1. Reduces Social Pressure
Many users compare their likes with others. This can create unnecessary competition. Hiding like counts removes that pressure. You can post freely without worrying about numbers. It helps you focus on your message and creativity instead of validation.
2. Encourages Real Engagement
When likes are hidden, people engage differently. They spend more time commenting, sharing, and appreciating content honestly. It helps build a more genuine connection between creators and followers.
3. Improves Mental Well-Being
Constantly checking like counts can cause anxiety. Many users feel unhappy when posts get fewer likes. By hiding likes, you protect your mental health and reduce stress. You can enjoy social media without comparing your worth to others.
4. Promotes Content Quality
Creators often chase likes instead of creativity. Hiding likes helps you focus on content quality. You’ll feel free to experiment, share original ideas, and express yourself without judgment.
5. Removes Social Bias
Posts with many likes often receive more attention. This creates bias on the platform. By hiding likes, you make the environment more equal. Content is appreciated for its value, not its numbers.
Possible Drawbacks of Hiding Like Counts on Instagram
Although the feature is useful, it also has limitations. Some users, especially professionals, might face challenges. Here are the main disadvantages:
1. May Affect Brand Collaborations
If you are an influencer or creator, brands often check your likes. Hidden likes can make it harder for them to assess engagement. This might affect sponsorships or partnership opportunities.
2. Possible Drop in Engagement
A 2019 Instagram test showed reduced engagement when likes were hidden globally. Influencers in those regions saw a 30% drop in interaction. While this might not affect everyone, it’s important to consider.
3. Can Reduce Transparency
Some users may hide likes on sensitive or controversial posts. This can seem like avoiding responsibility. Followers might think you’re hiding feedback. Transparency is important for building trust with audiences.
4. May Not Be Available Everywhere
You might not see this feature due to several reasons:
- Outdated App: Update Instagram to the latest version.
- Business Account: Some business settings limit hiding likes.
- Regional Restrictions: Instagram rolls out features slowly in some countries.
If you face this issue, switch to a personal account or check updates.
When Should You Hide or Unhide Like Counts
There’s no single rule for using this feature. It depends on your goals, mindset, and content style.
Hide Likes When:
- You feel stressed or anxious about social media.
- You want a peaceful and private online experience.
- You want to focus on your creative side.
- You wish to protect your mental health.
- You want people to engage more meaningfully with your content.
Unhide Likes When:
- You are an influencer or brand needing engagement proof.
- You want to stay transparent with followers.
- You are analyzing performance or testing post success.
- You want to build credibility through visible engagement.
You can switch between hiding and unhiding anytime. It won’t affect your post reach or algorithm performance. Instagram still tracks engagement privately.
Does Hiding Likes Affect Post Performance?
Hiding like counts doesn’t change how Instagram ranks your posts. Likes are still recorded, even if hidden from view. The algorithm still measures engagement using likes, comments, and shares.
However, visible likes can influence how others engage. Some users like posts more when they see others doing so. Hiding likes can change this behavior slightly.
Creators and brands can still use Insights to measure engagement. You can see likes, comments, shares, and reach even when hidden. The data stays private to you only.
Why You Might Not Be Able to Hide Likes
If you can’t find the hide option, here are three common reasons:
- Outdated App Version: Update your app from the Play Store or App Store.
- Business Account Settings: Some business tools restrict hiding likes.
- Regional Availability: Instagram rolls out this feature in phases.
Check for updates regularly to access all features.
Benefits of Using the Hide Likes Feature
Using this feature can transform your Instagram experience:
- Helps you post without fear of judgment.
- Encourages creativity and originality in content.
- Improves focus on meaningful engagement.
- Reduces anxiety caused by low like counts.
- Supports a more relaxed and positive mindset.
It’s a small change but makes a big difference. It helps you connect better with people and enjoy the platform again.
The Bottom Corner
The ability to hide or unhide like counts on Instagram posts and reels gives users control and peace of mind. It encourages creativity, reduces pressure, and protects mental well-being.
However, creators should use it carefully to maintain transparency and partnerships. Whether you hide or unhide likes, focus on sharing genuine content, connecting with others, and enjoying Instagram your way.
